So much more than clothes
An honest clothing webshop
We have been proud to bring cultures together since 2016
With this brand we go back to our roots. The founders are of Indian descent and have already had the opportunity to taste the hospitable Indian culture. Indonesian culture is warm and open. Next to it is family central, in the broadest sense of the word. Family is much more than kinship, it is friendship and coming together. A family that you choose yourself. With ADUH we hope to be able to share these values with the world. With clothing we can connect all different cultures and show who we are. Our mission is to inspire people who want to rediscover their origins.
It soon became clear
Sustainability comes first
ADUH is a slow fashion brand. As a result, sustainability is the core of our approach. The fair clothing of ADUH is made of 100% organic cotton and is produced in a responsible manner. We are proud to deliver a product that we can fully support. By choosing ADUH’s ecological clothing, you show that you also want to contribute to fair and sustainable production.
Slow fashion is the way to go
How is ADUH's fair trade clothing produced?
Sustainable production is central to ADUH. We believe it is important to treat materials, the production process and the environment with respect. ADUH clothing is produced in Dakha, Bangladesh, in factories that are GOTS certified and approved by the Fair Wear Foundation. The material we use is 100% organic cotton. The production of this cotton requires less water and no chemicals. When the shirts are made, there are always scraps of cotton left over. Throwing away is not in line with our sustainable vision and therefore the trimmings are recycled.